Amplifying Black-Owned Businesses and Voter Registration
Winston-Salem Welcomes the 5th Annual Black Luxe Expo
Winston-Salem, NC, September 13, 2024 — Get ready for the 5th Annual Black Luxe Expo — a FREE, high-energy outdoor celebration of Black culture, creativity, and entrepreneurship, powered by Black Luxe & Company. Taking place at Bailey Park, 445 Patterson Ave, Winston-Salem, NC from 2:00 PM to 8:00 PM. This one-day exposition is one of North Carolina’s premier showcases of Black-owned businesses, featuring over 60 vendors from across the state, including Virginia, South Carolina, Maryland, and Georgia.
Shop, Connect, and Support Black-Owned Businesses
Attendees will experience a curated marketplace featuring fashion, beauty, art, home decor, professional services, and more. The event also includes food trucks, live entertainment, giveaways, and more. Guests are encouraged to bring a lawn chair and enjoy the lively atmosphere of downtown Winston-Salem at Bailey Park.
"As a proud graduate of Winston-Salem State University, I’m excited to bring the Black Luxe Expo to Winston-Salem for the first time. This event celebrates Black excellence in business, art, and culture, and we have an incredible lineup of vendors, performers, and interactive experiences," says Whitney Middlebrooks, event founder and host.
Amplifying the Voter Voices
In partnership with the gentleman of Tau Epsilon Sigma Chapter of Phi Beta Sigma Fraternity, Inc. and the ladies of Delta Kappa Zeta Chapter of Zeta Phi Beta Sorority, Inc., the Black Luxe Expo is focused on voter registration. This year’s event aims to register 200 voters for the upcoming election. "Our collaboration with Divine 9 organizations emphasizes the power of civic engagement and collaboration. With a special focus on the Blue and White Family, we’re committed to ensuring every voice is heard and every vote is counted," adds Middlebrooks. Join us as we “Elevate The Bond” and underscore “The Power of the Vote!”
What to Expect at the Black Luxe Expo
Whether you’re coming for the shopping, the art, or the performances, the event promises a day full of excitement and connection.
Paint N’ Pour Immersive Art Session: Tap into your creative side with a self-guided painting session curated by local Winston-Salem artist, Leo Rucker. All materials are provided, along with complimentary wine and refreshments. Tickets available at: https://bit.ly/4c5vmx7
Two DJs: Keep the vibes and party going.
Hosted by Roxie of 102 Jamz, this year’s event will be packed with energy and fun, ensuring an engaging experience for all attendees.
Live Performances and Entertainment
Musical performance by R&B soul singer Destiny Stone
Spoken word by Douglas McCullom
Dance performances by the High Point Central Bison Cheer Squad, RAH! Elite All-Stars, and Winston-Salem High Steppers.
Divine 9 Representation from Tau Epsilon Sigma Alumni Chapter of Phi Beta Sigma Fraternity, Inc. and Delta Kappa Zeta Chapter of Zeta Phi Beta Sorority, Inc.
This year’s event is made possible by the generous support of sponsors, including:
Humana Inc.
City of Winston-Salem Human Relations/DEI Department
M&F Bank
iHeartRadio
High Point University
Visit Winston-Salem
The Black Enrichment Initiative
Tau Epsilon Sigma Alumni Chapter of Phi Beta Sigma Fraternity, Inc.
The 5th Annual Black Luxe Expo is more than just an event—it’s a movement. By amplifying Black voices and supporting Black-owned businesses, we’re not only creating economic growth but building a more connected and empowered community. Join us in making an impact that resonates far beyond the Triad, as we elevate culture, celebrate entrepreneurship, and champion the power of the vote. Together, we’re shaping the future, one connection at a time.
Get Your Free Tickets Online! Attendees are encouraged to get free tickets via Eventbrite at https://bit.ly/49lIxJ4.
About Black Luxe & Co.: Black Luxe & Co. is an integrated social impact, project management, and design studio specializing in diversity, equity, and inclusion initiatives. We are dedicated to optimizing efficiency and visibility in all our projects, creating vibrant ecosystems where culture, commerce, creativity, and innovation flourish. For more information, visit https://www.blackluxeco.com.
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Download Media Kit: https://bit.ly/3X3GV3Q.
Receive media credentials: https://bit.ly/4ckk2NS
Press Contact: Whitney Middlebrooks | Phone: 336-807-5471 | Email: info@blackluxeco.com